Giant Arrow is a creative and strategic services firm
Our mission is to point the way in the digital age.
We make stuff for the web, and promote stuff on the web.
We create consistent and memorable content and digital campaigns.
We can help you create or overhaul your web presence.
We'll show you how to improve the return on investment for your digital efforts.
Giant Arrow uses our own set of forward-looking tools and strategies.
Storytelling + Narrative
People are naturally drawn to great stories and storytellers. A successful narrative follows a specific structure in a compelling or unexpected way. This is proven to capture attention, draw your audience in, increase understanding and build trust. We will show you how to systematically implement storytelling to take control of your brand’s destiny.
SEO + Optimized Creative Content
Search engine optimization (SEO) is the gift to your brand that keeps on giving. We go beyond proper site structure by optimizing every element of your web presence. This leads to consistently outranking the competition in organic (free) search listings. Don’t pound the pavement looking for the right people, help them find you!
A/B Testing + UX Design
User experience (UX) is a useful concept that helps us think about putting ourselves in our customers’ shoes in order to understand what will engage them. We bring the scientific method into UX by creating and analyzing controlled tests. This enables us to double down on what’s working, which results in more conversions (clicks, sales, success) for a minimal cost.
Digital Campaigns + SEM + PPC
Search Engine Marketing and Pay-Per-Click advertising (SEM and PPC) are excellent for seeing results quickly. Our approach is to keep costs down over the long run by systematically analyzing data from paid clicks. Prospects and opportunities found through advertising campaigns are great, but effective strategies for ultra low-cost growth are priceless.
Customer + Competitor Research
It is fundamental to understand who you’re talking to, and what they actually want. It’s also critical to assess your competition, and the current state of your market. We know you don’t want to, so we’ll do it for you. Giant Arrow will uncover overlooked opportunities, and help simplify your thinking with real facts and data about what will work to drive you forward.
The idea behind growth hacking is to build promotional efforts directly into your products and services. This is an art and a science straight out of Silicon Valley, and we believe it’s the future of marketing. Why rely on traditional, costly, and time-consuming marketing methods when you can use smart and simple techniques to ‘hack’ your way to the top?