Having a popular website means learning how to get links from other websites.
Sometimes the whole web can feel like a big, digital popularity contest. But let’s face it, popularity can get you far in life.
A very effective way to appear more popular to a search engine is to have a website with lots of inbound links. This makes the search engine want to hang out with you, brag about you and show you off.
After all, if the search engine doesn’t provide popular results, then it won’t be popular either. So really it’s kind of a two-way street.
Popularity in the eyes of search engines is an extremely powerful way to build your business over the long run.
A big part of your website’s social currency, if you will, is determined by how many inbound links your site has, especially from sites already well-established as popular.
What Are Inbound Links
Inbound links are simply links from other sites to your site. So how does one get links from other websites?
There’s about a billion and three ways to get other sites to link to you. Just like with many marketing efforts, the key is find a unique message, and to promote it with consistency.
This is easier said than done of course. But it doesn’t need to be unmanageable. Just schedule an hour or two each week for link building, and go from there.
Here’s a few simple ideas to get you started on your quest to win the popularity contest, and succeed at online marketing.
How To Get Links From Other Websites
Find What Works For Others
Look at your own list of browser bookmarks, pins, tweets or Facebook shares. Make note of the kind of articles and posts you find worthy of bookmarking and sharing. How can you emulate them? What makes them interesting and engaging?
Write Posts
The advice has been out there for years that every business should maintain some kind of blog, calendar or events or continuously published content of some kind. This is more the case than ever. Think of your website as your company’s main publishing platform, and use it as such. Having content means that there will be something for other websites to link to in the first place.
Google Your Company Name
You may come across favorable mentions of your company already out there on the web. In some cases, you may be able to contact the site owner to thank them for the mention, and to request a link. You could also offer to reciprocate with a link, which brings us to the next tip.
Link To Other Sites
More and more marketing-savvy businesses are paying attention to their inbound links, and wondering how to get links from other websites themselves. If you link to a company’s site, it’s likely they will notice, and they may link to you in return.
Industry Directories
Directories exist on the web for just about every industry. Many of them are free or low cost. Often you can have a brief company profile, or explanation of services, along with a link to your website.
Buy Yourself Some Popularity
Web traffic begets web traffic, and popularity online begets popularity online. Pay-Per-Click (“PPC”) advertising with a service such as Google AdWords does not take the place of publishing quality content. But it can be a great way to get some eyeballs on your site. It’s also really helpful in understanding the keywords and searches that bring traffic your way.
Good luck with the quest for online popularity.
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