Perhaps as a CEO, shareholder or manager you’re wondering…
Should I use Google AdWords for business?
In a word, yes. And you don’t even have to pay anything at all. : O
AdWords is a pay-per-click or ‘PPC’ service. You can use it to:
- run ads for your business
- set up landing pages for those ads
- use those landing pages to gather contact info
- and show ads to people who have already visited your site, which is called remarketing …
By the way… reminding someone of your existence, especially if they have already demonstrated an interest in your company/service/product by visiting your site or app, typically provides a much better return on investment for your marketing efforts, as opposed to say:
- trying to drive as much traffic or clicks as possible without providing a good experience for the visitor
- dropping brochures out of an airplane
- understanding what content to create
- structuring your website for SEO
- getting a clue as to how to improve your online marketing strategy
- what people are actually searching for in relation to your product or service
- which words and phrases bring so much traffic that competitors are willing to pay top dollar for them
- overlooked (and therefore cheaper) words and phrases that could be leveraged
While remarketing does indeed provide a better bang for your buck, that’s not what we are here to talk about today. You may have noticed that we uttered the words “don’t even have to pay.”
Google AdWords for business: Cost considerations
Did someone say free?
Google will make a deal with you. Hand over your credit card number and email address, and in return you get an AdWords account. You don’t have to buy any ads ever.
Perhaps having a free account with a large corporation does not sound that exciting.
And it’s safe to assume that Google is hoping you will eventually loosen those purse strings and buy some ads.
But the thing to know about in any AdWords account, including a free one, is the Keyword Planner. It’s a main reason you should use Google AdWords for your business, regardless of whether or not you intend to pay Google for ads.
The Keyword Planner is the best free tool available for:
It allows you to do keyword research based on a page on your own website, a competitor’s website, a word or a phrase. You can find:
This is incredibly valuable information; it’s not a good thing if the competition has it and you don’t. A main consideration when asking should you use Google AdWords for business is whether others in your industry already are. If not, it’s likely they will be soon.
Google AdWords for business: Keyword considerations
Keywords are um.. KEY!
Once you start to understand the words and phrases that are valuable to your business, as opposed to either having no concept of the importance of keywords, or assuming you know what the right keywords are, then you can structure your website, content, campaigns and online strategies around those words and phrases.
This will then improve your rankings in organic search results for .. wait for it .. those same very valuable words and phrases !!
Organic search results are unpaid.
So using a free AdWords account is an excellent way to learn how to get more free traffic.
Oftentimes the catch with something that’s free is that you have to invest some time and effort. That is most certainly the case here.
The tradeoff is you can stay in control of costs over the long run by avoiding getting locked into having to pay a lot for clicks. This is quite important as paying for attention online becomes a bigger consideration for every business.
So should you use Google AdWords for business?
The fundamental way the Internet works is very straightforward. It’s important as a business owner to understand the basics of pay-per-click advertising. Then you can go beyond just controlling costs, and put your web or app presence to work helping you get on top and stay there. Adwords provides one of the most popular and flexible resources for doing just that.
Hopefully if you’ve been wondering should you use Google AdWords for business, you now know there’s a good chance the answer is yes, and that you can dive in without even having to pay out for clicks.
Giant Arrow can set up an AdWords account for you. We can teach you how to use the Keyword Planner, or we can manage campaigns ongoing for your company and provide the information necessary for making informed business decisions.